Fiat Automobiles

Fiat Automobiles S.p.A. is an Italian automaker which produces Fiat branded cars, and is part of Fiat Group Automobiles S.p.A.. This is a subsidiary of Fiat S.p.A., the largest automobile manufacturer in Italy. The company, Fiat Automobiles S.p.A., was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 1899 when the first Fiat, or Fabbrica Italiana Automobili Torino automobile, was produced.

Founded	July 11, 1899 in Turin, Italy
Founder(s)	Giovanni Agnelli
Headquarters	Turin, Italy
Area served	Worldwide
Key people	John Elkann (President) Olivier François (CEO)
Owner(s)	Fiat S.p.A.
Parents	Fiat Group Automobiles S.p.A.
Website	Fiat.com

List of Fiat car models

Category	Models
Current models	500, Albea, Bravo, Croma, Doblò, Ducato, Fiorino, Freemont, Grande Punto, Idea, Linea, Multipla, Uno, Panda, Palio, Scudo, Sedici, Siena, Strada, Ulysse
Historic   models	Pre WW2	4 HP, 6 HP, 10 HP, 12 HP, 8 HP, 24-32 HP, 16-20 HP, 16-24 HP, 16 HP, 24-32 HP, Brevetti, 35-45 HP, Brevetti tipo, 12-15 HP Model Zero, 24 HP, 60 HP, 1T, 1, Zero, 2B, 3 A, 3 TER, 70, 501, 501 S, 505, 507, 508, 508C, 508S Balilla, 503, 502, 509, 518, 518 Ardita, 510, 514, 519, 520, 521, 522, 524, 525, 527, 574 Corsa, 1100, 1500, 10-12, 2800, Mod 5, 500 "Topolino", Twelve Saloon, 25
	Post WW2	1100 S Coupé, 500, 1500, 1400, 1900, 8V Coupé, 1100, 1900 Diesel, 1100 TV Spider, 600, 600 Multipla, 600D Multipla, 1200 Spyder, 1100, 1200 Spyder, 1400B, 1500S, 1800, 2100 Coupé Vignale, 750 Berlina Abarth, Nuova 500 Sport, 1500 Cabriolet, 2100, 500 Giardiniera, 2300 Berlina, 2300 Coupé, 2300S Coupé, 850 TC Berlina Abarth, 1300, 1500, 1500S Berlina Abarth, 1600 Cabriolet, 1600S Coupé, 2300 Berlina Speciale, 600, 600 D Multipla, 850, 850 Coupé, 850 Spider, OT 1000 Coupé Abarth, OTS 1000 Coupé Abarth, 124 1200, 124 Coupé 1400, 124, 124 Spider 1400, 2300 B Familiare, 850 Vanessa, OT 1300/124 Coupé Abarth, 1100 R, 125, 125 Special Berlina, 1500 Cabriolet, Dino Coupé 2, Dino Spider 2, 1500 L Berlina, 850 Sport Coupé, 850 Sport Spider, 850 Super Berlina, 124 Coupé 1600, 124 Spider 1600, 128 Estate, 128 Saloon, 130 Saloon, Dino 2.4 Coupé, Dino 2.4 Spider, 124 Special T, 418 urban bus, 127, 128 1100SL Coupé, 128 1300SL Coupé, 128 Rally, 314/3 urban/intercity bus, 130 Coupé, 130 Coupé Automatic, 124 Abarth Rallye, 124 Coupé 1800, 124 Spider 1800, 127 L, 421 city/urban bus, 500L, 500L Berlina, 850 Familiare, X1/9, 126, 132, 133, 130 Opera, Mirafiori 1600 CL, 131 Abarth, 132 1800 ES, 132 2000 GLS, Fiorino (first generation), 370.12.26 coach, 128, Ritmo, Mirafiori Sport, 124 Spider 2000, 132 Diesel, Campagnola, Campagnola Lunga, Mirafiori 1300 CL, Supermirafiori, Panda 750, Strada 75 CL, Supermirafiori, 126, 131 Mirafiori 1300 L, 131 Racing, Strada Abarth 125 TC, 127 1300 Sport, Abarth Volumetrico 131, Argenta, Campagnola Diesel, Panda 30, Strada 105 TC, X1/9 (US), Regata, Uno, Panda 4X4, Strada Abarth 130 TC, Fiorino (second generation), 127 Diesel Panorama, 127 Panorama, Argenta SX, Panda 45 Super, Uno Turbo ie, Croma, Panda 1300D, 126 BIS, Tipo, Croma Diesel, Tempra, Cinquecento, Punto, Fiorino (third generation), Barchetta, Brava, Bravo, Cinquecento Sporting, Coupé 16v Turbo, Coupé 1.8 16v, Ulysse, Palio, Coupé 2 20v, Marea 1.4 12v, Marea 155 20v, Marea Weekend 155 20v, Multipla, Seicento, Punto (second generation), Stilo, Ulysse (second generation), Punto (mark 2 revision B), Punto Evo

Production output

Year	Cars
1998	1,197,680
1999	1,198,000
2000	1,120,000
2001	1,115,000
2002	1,102,000
2003	1,080,000
2004	1,220,000
2005	1,310,000
2006	1,370,000
2007	1,510,000
2008	1,611,000
2009	1,430,555
2010	1,455,650
2011	1,602,355
2012	1,704,021

Fiat in Europe

Fiat Punto

Fiat Panda

Fiat's main market is European one, mainly focused in Italy. Historically successful in citycars and supermini sector, currently Fiat has a range of models focused on those two segments (in 2011, those accounted for the 84% of its sales). Fiat does not currently offer any Large Family Car, nor Executive Car.
Fiat's share of the European market shrank from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat Chief Executive. By March 2009 their market share had expanded back to 9.1%.
Current range of models is the following:

• City car: Fiat 500, Fiat Panda
• Supermini: Fiat Punto
• Compact car: Fiat Bravo, Fiat Linea, Fiat Albea
• Large MPV: Fiat Freemont (rebadged Dodge Journey)
• Mini SUV: Fiat Sedici (developed with Suzuki with its twin Suzuki SX4)

Future models announced by Fiat include the 500L Mini MPV to be launched during 2013 and the 500X in 2014 to replace the Sedici.
Fiat sales of 2011 were up to 676.704 (minus 17.3% vs. previous year):

Model	2011 Sales
Fiat Punto	220,343
Fiat Panda	189,527
Fiat 500	156,301
Fiat Linea	35,499
Fiat Bravo	31,673
Fiat Sedici	14,777
Fiat Freemont	13,651
Fiat Albea	8,951
Fiat Idea	5,982

Light Commercial Vehicles are sold in Europe under the brand Fiat Professional.

Fiat in South America

Fiat Uno, specifically developed for Brazilian market

Fiat has invested for a longtime in South America, mainly in Brazil (where has been the market leader for many years) and in Argentina.
The Brazilian range is similar to European one, with the addition of a special family which derives from a common platform (called "Project 178"): Fiat Palio, Fiat Palio Weekend, Fiat Palio Adventure, Fiat Siena, Fiat Grand Siena.
Recently a brand new model developed in Brazil has been launched: the Fiat Uno.
Other European models are currently imported to Brazil: Fiat Punto, Fiat Idea, Fiat Bravo, Fiat 500, Fiat Freemont, Fiat Linea.
Fiat sells in Brazil under the Fiat brand, European Fiat Professional light commercial vehicles as:

• Fiat Strada (developed in Brazil, has the same platform of Fiat Palio and Fiat Siena;
• previous versions of European Fiat Doblò, Fiat Doblò Cargo, Fiat Fiorino (called here Fiat Fiorino Furgao), and Fiat Ducato;
• the old European Fiat Uno Van called here Fiat Uno Furgao.

Fiat in the United States

Fiat re-entered the North American market in 2011 with the new Fiat 500

Fiat has a long history in United States. In 1908, the Fiat Automobile Co. was established in the country and a plant in Poughkeepsie, N.Y., began producing Fiats a year later. These luxury cars were produced long before Chrysler Corp. started in 1925. Fiat was sometimes used as a jocular backronym for 'Fix it again Tony', referring to poor reliability and problems, such as rust, which some Fiat owners in the United States encountered in the 1970s and 1980s. Partly as a result, Fiat sales in the US fell from a high of 100,511 cars in 1975 to 14,113 in 1982. In 1983, Fiat left the United States car market with a reputation for poor quality cars. However, Fiat has made significant improvements since then.
In January 2009, the Fiat Group acquired a 20% stake in US automaker Chrysler LLC. The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear in the US was the popular Fiat 500 city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico which currently makes also the Dodge Journey and Fiat Freemont crossovers.

Fiat in Asia

Fiat's presence in Chinese market is poor compared to its European, Japanese, Korean and American rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo and Fiat 500 model. However, in 2012 Fiat and GAC opened a Joint Venture plant to produce the first Fiat vehicle specifically developed for Chinese market ever: the Fiat Viaggio, a compact car derived by another model of Fiat SpA group, the Dodge Dart (in turn derived by another Fiat Group car, the Alfa Romeo Giulietta).
Fiat is also present in Indian market since 1948. Current presence is in Joint Venture with Tata Motors, although current car sales (Fiat is currently offering the Fiat Punto and Fiat Linea) are poor (approx. 20k units in 2011).

Western countries markets models

Fiat 500L

Fiat Freemont

• A-segment - Fiat 500

The Fiat 500 (Italian: cinquecento, Italian pronunciation: [ˌtʃiŋkweˈtʃɛnto]) is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa. Redisegned in 2007, it is currently distributed worldwide.

• A-segment - Fiat Panda

The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. Current version is the third one distributed as from 2012.

• B-segment - Fiat Punto

The third generation Fiat supermini to bear the name Punto, codenamed Project 199, the Grande Punto was unveiled at the 2005 Frankfurt Motor Show and went on sale later that year. Styled by Giugiaro, the car is based on the Fiat/GM SCCS platform. Whilst the model shares some of its name with the previous Punto, a large number of its components are new, including a new chassis and body shell. After facelift in 2009 it was named as Punto Evo and sold as bare Punto name.

• C-segment - Fiat Bravo

The Fiat Bravo is a small family car that has been produced since 2007 for the European and Australian markets. It is only available as a 5-door hatchback.

• M-segment - Fiat 500L

The Fiat 500L enlarges, as from September 2012, the Fiat 500 family with a Mini MPV which replace the Fiat Idea. The model is produced in the newFiat plant in Serbia. The platform is the same of the Fiat Punto.^[13]

• J-segment - Fiat Sedici

The Fiat Sedici is a mini sport utility vehicle co-developed by Fiat and Suzuki mainly for the European market. It was introduced at the 2006 Geneva Motor Show, and is built at the Magyar Suzuki plant in Hungary. The expected production volume is 60,000 units per year, 1/3 to be sold by Fiat and 2/3 by Suzuki, badged as the SX4. The Design was handled by Giorgetto Giugiaro's Italdesign studio, and it is an alternative to mini multi-purpose vehicles (MPV), which have a more "boxy" appearance.

• J-segment - Fiat Freemont

Introduced in 2011 to replace Fiat Multipla, and according to the manufacturer, also the last version of the Fiat Croma. It is a rebadging of the Dodge Journey, following the Cooperation with Chrysler.

Emerging markets (production in Europe)

• Fiat Albea

Albea

The Fiat Albea is the sedan version of the Fiat Palio small family car, built in Turkey at the Tofaş facilities of the Italian automaker Fiat.

• Fiat Linea

Linea

The Fiat Linea is a small family car released on March 26, 2007 by the Italian automaker Fiat as a world car in Eastern Europe, India, Latin America and Middle East. The Linea is also sold in Western Europe.

Emerging markets (production in South America)

• Fiat Palio

The Fiat Palio is a supermini designed by Fiat as a world car, aimed at developing countries.

• Fiat Palio Weekend

Palio Weekend

The Fiat Palio Weekend is Fiat's 'world car' small family car station wagon aimed at developing countries; it is an extended version of the hatchback Fiat Palio.

• Fiat Siena

Siena

The Fiat Siena is the four-door sedan version of the Fiat Palio, a small family car especially designed for developing countries. The car is similar to Fiat Albea.

European Cars of the Year

The European Car of the Year award has been awarded twelve times to the Fiat Group over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title:

• 1967: Fiat 124
• 1970: Fiat 128
• 1972: Fiat 127
• 1984: Fiat Uno
• 1989: Fiat Tipo
• 1995: Fiat Punto
• 1996: Fiat Bravo/Brava
• 2004: Fiat Panda
• 2008: Fiat 500

CO₂ emissions

Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO₂ emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by JATO, a provider of automotive data.

Electric vehicles

Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23. More recently in 2008, Fiat showed the Phylla concept, and the Fiat Bugster concept in Brazil.
Some Fiat vehicles are converted to all-electric by Micro-Vett: Fiat Doblò, Fiat Fiorino Cargo Electric and Fiat 500 (NICE/Fiat Micro-Vett e500).
Fiat is joining utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with an initial batch of Fiat Palio cars scheduled to start testing later 2007.

Fiat concept vehicles

• 2005 Fiat Oltre
• 2006 Fiat FCC
• 2006 Fiat Suagna Bertone
• 2007 Fiat Barchetta Bertone
• 2008 Fiat Phylla
• 2012 Fiat FCC 2

Motorsport

In 1971 the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973 and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.
The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events, and winning the WRC three times: in1977, 1978, and in 1980.
Lancia took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and 2006 the Fiat Grande Punto S2000 won the FIA European Rally Championship, followed by three successive wins in 2009, 2010 and 2011.

Marketing

Logo

Fiat logo 1968 to 1999

The FIAT initials were was first used in the distinctive logo form 1901. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9 and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.
In 1999 the wreath style logo was re-introduced to commemorate the 100th anniversary of the company.

Motor Village and Flagship stores

Fiat launched its Motor Village flagship stores concept in 2006 with its Mirafiori Motor Village in Turin, followed by London's Flagship store in Wigmore Street opening in 2008 and Paris opening in 2010 on the Champs-Élysées.

BSM-Fiat deal

In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500. Fiat UK will supply 14,000 cars to BSM over four years in a marketing deal.

Last updated on 7 October 2013 at 01:07.

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