This article is about the holding company of Fiat Chrysler Automobiles. For the FCA Italy subsidiary that produces Italian branded cars, see FCA Italy. For the FCA US subsidiary that produces US brands of vehicles, see FCA US. For the company that preceded Fiat Chrysler Automobiles, see Fiat S.p.A.

Fiat Chrysler Automobiles, also known as FCA, is an Italian-controlled multinational corporation and currently the world’s seventh-largest auto maker. The group was established in late 2014 by merging Fiat S.p.A. into a new holding company, Fiat Chrysler Automobiles N.V., which is incorporated in the Netherlands with headquarters in Amsterdam, Netherlands for tax purposes.The holding company is listed on the New York Stock Exchange and Borsa Italiana in Milan. Exor S.p.A, an Italian investment group owned by the Agnelli family, owns 29.19% of FCA and controls 44.31% through a loyalty voting mechanism.

FCA’s mass-market brands operates through two main subsidiaries: FCA Italy (previously Fiat Group Automobiles) and FCA US(previously Chrysler LLC). The company’s portfolio includes many well-known automotive names including Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram Trucks, Abarth, Mopar and SRT. FCA also owns Maserati, Comau, Magneti Marelli, and Teksid. Today FCA operates in four regions (NAFTA, LATAM, APAC, EMEA).

Fiat Chrysler Automobiles N.V.
Industry	Automotive Production systems Print media
Predecessors	Fiat S.p.A.
Founded	12 October 2014
Headquarters	Amsterdam, Netherlands
Area served	Worldwide
Key people	John Elkann (Chairman) Sergio Marchionne (CEO)
Owner	Exor S.p.A. (30.78%)
Subsidiaries	Companies vehicles	·         Maserati ·         FCA Italy S.p.A. o   Abarth & C. o   Alfa Romeo Automobiles o   Fiat Automobiles o   Fiat Professional o   Lancia Automobiles o   VM Motori ·         FCA US LLC o   Chrysler o   Dodge o   Jeep o   Ram o   Mopar
	Components and production systems	·         Magneti Marelli o   Automotive lighting ·         Comau ·         Teksid (84.8%)
	Publishing and advertising	·         Editrice La Stampa o   La Stampa o   Publikompass
Website	fcagroup.com

Corporate governance

The CEO and executive management including twenty-two employees work between Auburn Hills, Michigan and Turin, Italy. The other operating activities of the new group remained unchanged, with manufacturing, design and engineering facilities remaining in Turin, Italy, Auburn Hills, Michigan, United States and other locations worldwide, including Canada, India, Mexico, Brazil, Argentina, Poland, and China.

Board of Directors

Executive members of the FCA Board of Directors as of October 2014 are John Elkann (Chairman) and Sergio Marchionne (Chief Executive Officer), with non-executive directors Ronald L. Thompson, Andrea Agnelli, Tiberto Brandolini d'Adda, Glenn Earle, Valerie A. Mars, Ruth J. Simmons, Patience Wheatcroft, Stephen Wolf and Ermenegildo Zegna.

Subsidiaries

FCA carries out its mass-market automotive operations through two main subsidiaries: FCA Italy (previously Fiat Group Automobiles) and FCA US (previously Chrysler Group). Both name changes were announced in December 2014.

FCA Italy includes the Italian-based brands that include Abarth, Alfa Romeo, Fiat, Fiat Professional, Lancia and the engine manufacturing subsidiary VM Motori.

FCA US includes the American-based brands that include Chrysler, Dodge, Jeep, and Ram, plus the Mopar service and parts organization.

Other companies include luxury car (Maserati) and components (Magneti Marelli, Automotive Lighting) manufacturers as well as firms working on production automation (Comau) and metal foundry (Teksid, 84.8% share). Other joint ventures and subsidiaries are undertaken via the FCA Italy and FCA US companies.

FCA also operates in the print media and advertising fields through its Italiana Editrice subsidiary (publisher of the Italian La Stampaand Il Secolo XIX newspapers) and an interest in RCS Media Group.

In January 2016, Ferrari became an independent company, after FCA listed 10% of the company on the NYSE in October 2015, and then distributed their remaining 80% stake in Ferrari to FCA shareholders.

History

The integration between Fiat and Chrysler dates back to 2009 after Chrysler filed for Chapter 11 bankruptcy reorganization on 30 April 2009. On 10 June 2009, Chrysler emerged from the bankruptcy proceedings with the United Auto Workers pension fund, Fiat, and the U.S. and Canadian governments as principal owners. Over the next few years, Fiat gradually acquired the other parties' shares to take majority ownership of the company, and on 21 January 2014 Fiat completed the acquisition of the remaining 41.5% from the United Auto Workers, making Chrysler Group a wholly owned subsidiary. Overall, to acquire Chrysler cost Fiat US$4.9 billion, with an additional US$5.5 billion pension liability.

On 29 January 2014 Fiat announced a reorganization and intended merger into a new holding company.

Fiat S.p.A. merged into FCA on 12 October 2014 following approval of the board on 15 June 2014 and shareholders on 1 August 2014.

On 29 October 2014 the group announced the intention to separate Ferrari S.p.A. from FCA. The transactions was completed on 3 January 2016.

Fiat Chrysler Automobiles' 5 Year Plan (2014–2018)

On May 6, 2014, Fiat Chrysler Automobiles announced its 5-year business plan. The company expects that sales will increase to 7 million units, revenues to €132 billion, net income to €5 billion and industrial debt will peak at €11 billion in 2015, and then reduce to €0.5-1 billion by end of 2018. The Group updated its business plan targets in January 2016 at the time FY 2015 were announced.

Much of the global growth will be focused around Jeep, due to its high visibility globally as well as the growing SUV market in developing markets. Chrysler will be re-positioned as the company's mainstream North American brand to compete with Ford, Chevrolet, Toyota, and Volkswagen, while Dodge will focus on performance-based vehicles. Alfa Romeo will become the company's premium marque to compete with Mercedes-Benz, BMW, and Audi, while Maserati will be the company's ultra-luxury brand to compete with Bentley and Rolls-Royce. Fiat (which will remain the company's mainstream brand outside North America) and Ram Trucks will remain largely unchanged, while SRT was merged back into Dodge. Conspicuously absent in the announcement was Lancia, which was later confirmed to be withdrawing from all markets outside Italy, and possibly withdrawn altogether in 2018.

Alfa Romeo

In 2014, Alfa Romeo launched the 4C and 4C Spider in the United States. In 2015, the new Giulia was announced. Additional vehicle launches are planned for 2016 and beyond.

Chrysler

In 2014, Chrysler released a refreshed 300/300C, set by FCA to debut at the Los Angeles Auto Show. An all-new Chrysler 100 sedan will be launched in 2016, along with a new Chrysler Pacifica (this model will include a PHEV version). In 2017, the Chrysler 200 will receive a refresh, and a new fullsize crossover will be announced (also with a PHEVversion). In 2018, an all new 300/300C will launch, along with an all new mid-size crossover.

Dodge

The first announcement was that the SRT brand was to be put back into Dodge. In 2015, the refreshed Charger launched along with the refreshed Challenger (and equivalent SRT version). The Dodge Charger SRT Hellcat and Challenger SRT Hellcat were also launched. 2014 was also the last model year for the Dodge Avenger. In 2016, the new Dodge Dart (and Dodge Dart SRT) was to be launched, along with a new Dodge Journey. The two models have since been either slated for discontinuation (Dodge Dart, 2016), or the date for the redesigned version was pushed back (Dodge Journey, 2018). In speculation, in 2017, a new Dodge Journey SRT will arrive, along with a refreshed Dodge Durango. In 2018, a new sedan and hatchback will launch, a new Challenger (and SRT version) will be unveiled, along with a new Charger (and SRT version).

Fiat

In 2015, Fiat launched the new Fiat 500X (produced in Melfi, Italy) and the Fiat Aegea (produced in Turkey by JV partner Tofas and sold in Europe under the Fiat Tipo nameplate).

Maserati

In 2014, the Maserati GranTurismo and GranCabrio will see the end of the nameplate (until 2018). In 2016, the new Maserati Levante SUV will be launched. In 2016, the new Maserati Alfieri Coupe will be launched. In 2017, the new Maserati Alfieri Cabriolet will be launched. In 2018, a new GranTurismo will be launched with a 560-horsepower V8 and rear wheel drive. Between 2014-2018, the top of the line Maserati Quattroporte GTS will be receiving a 560-horsepower V8 with all-wheel drive to replace the current 523 horsepower V8 with rear wheel drive in the GTS model. The top of the line Ghiblis and Levantes will be receiving the same setup as the Quattroporte. The top of the line Alfieri will be receiving a 520-horsepower V6 with all-wheel drive.

Jeep

In 2014, the new Jeep Renegade launches. After a long absence in the Malaysian market, Jeep has once again landed in Malaysia. DRB-Hicom is exclusively appointed by Fiat Chrysler to distribute the brand’s cars in Malaysia. In 2015, the Jeep Grand Cherokee will be refreshed, and Fan Bingbing, Tina Fey, Sandra Bullock, Julia Roberts and Cate Blanchett will promote as the brand ambassadors. 2016 marks the 75th anniversary of Jeep, and the Jeep Compass and Jeep Patriot will see their last model year, and a new SUV will be launched, along with a refreshed Jeep Cherokee. In 2017, the Jeep Renegade will be refreshed, a new Jeep Wrangler will be launched, and the new Grand Cherokee will be launched. In 2018, a Jeep Grand Wagoneer will be launched to compete with luxury SUVs, such as the Mercedes-Benz G-Class and Range Rover luxury SUVs.

Ram

In 2014, a ProMaster van was launched, along with the smaller ProMaster City, both derived from existing Fiat models. In 2017, a new Ram 1500 will be launched, and a commercial light-duty truck will be refreshed. In 2018, a new Ram HD will be launched, along with a commercial heavy-duty truck, and Ram chassis cab will receive a major update.

Financial results

In 2015 worldwide shipments were 4.6 million units, revenues totaled €113.2 billion, up 18% (+6% at constant exchange rates, or CER), adjusted EBIT was €5.3 billion, up 40% and Adjusted net profit was €2.0 billion, up 91%.

Logo

The new FCA logo was created by the Italian branding company Robilant Associati, ending the use of the Fiat S.p.A. logo and Chrysler Pentastar logo for group branding.

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Last updated on 28 June 2016 at 08:42.


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Fiat Automobiles S.p.A. is an Italian automaker which produces Fiat branded cars, and is part of Fiat Group Automobiles S.p.A.. This is a subsidiary of Fiat S.p.A., the largest automobile manufacturer in Italy. The company, Fiat Automobiles S.p.A., was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 1899 when the first Fiat, or Fabbrica Italiana Automobili Torino automobile, was produced.

Founded	July 11, 1899 in Turin, Italy
Founder(s)	Giovanni Agnelli
Headquarters	Turin, Italy
Area served	Worldwide
Key people	John Elkann (President) Olivier François (CEO)
Owner(s)	Fiat S.p.A.
Parents	Fiat Group Automobiles S.p.A.
Website	Fiat.com

List of Fiat car models

Category	Models
Current models	500, Albea, Bravo, Croma, Doblò, Ducato, Fiorino, Freemont, Grande Punto, Idea, Linea, Multipla, Uno, Panda, Palio, Scudo, Sedici, Siena, Strada, Ulysse
Historic   models	Pre WW2	4 HP, 6 HP, 10 HP, 12 HP, 8 HP, 24-32 HP, 16-20 HP, 16-24 HP, 16 HP, 24-32 HP, Brevetti, 35-45 HP, Brevetti tipo, 12-15 HP Model Zero, 24 HP, 60 HP, 1T, 1, Zero, 2B, 3 A, 3 TER, 70, 501, 501 S, 505, 507, 508, 508C, 508S Balilla, 503, 502, 509, 518, 518 Ardita, 510, 514, 519, 520, 521, 522, 524, 525, 527, 574 Corsa, 1100, 1500, 10-12, 2800, Mod 5, 500 "Topolino", Twelve Saloon, 25
	Post WW2	1100 S Coupé, 500, 1500, 1400, 1900, 8V Coupé, 1100, 1900 Diesel, 1100 TV Spider, 600, 600 Multipla, 600D Multipla, 1200 Spyder, 1100, 1200 Spyder, 1400B, 1500S, 1800, 2100 Coupé Vignale, 750 Berlina Abarth, Nuova 500 Sport, 1500 Cabriolet, 2100, 500 Giardiniera, 2300 Berlina, 2300 Coupé, 2300S Coupé, 850 TC Berlina Abarth, 1300, 1500, 1500S Berlina Abarth, 1600 Cabriolet, 1600S Coupé, 2300 Berlina Speciale, 600, 600 D Multipla, 850, 850 Coupé, 850 Spider, OT 1000 Coupé Abarth, OTS 1000 Coupé Abarth, 124 1200, 124 Coupé 1400, 124, 124 Spider 1400, 2300 B Familiare, 850 Vanessa, OT 1300/124 Coupé Abarth, 1100 R, 125, 125 Special Berlina, 1500 Cabriolet, Dino Coupé 2, Dino Spider 2, 1500 L Berlina, 850 Sport Coupé, 850 Sport Spider, 850 Super Berlina, 124 Coupé 1600, 124 Spider 1600, 128 Estate, 128 Saloon, 130 Saloon, Dino 2.4 Coupé, Dino 2.4 Spider, 124 Special T, 418 urban bus, 127, 128 1100SL Coupé, 128 1300SL Coupé, 128 Rally, 314/3 urban/intercity bus, 130 Coupé, 130 Coupé Automatic, 124 Abarth Rallye, 124 Coupé 1800, 124 Spider 1800, 127 L, 421 city/urban bus, 500L, 500L Berlina, 850 Familiare, X1/9, 126, 132, 133, 130 Opera, Mirafiori 1600 CL, 131 Abarth, 132 1800 ES, 132 2000 GLS, Fiorino (first generation), 370.12.26 coach, 128, Ritmo, Mirafiori Sport, 124 Spider 2000, 132 Diesel, Campagnola, Campagnola Lunga, Mirafiori 1300 CL, Supermirafiori, Panda 750, Strada 75 CL, Supermirafiori, 126, 131 Mirafiori 1300 L, 131 Racing, Strada Abarth 125 TC, 127 1300 Sport, Abarth Volumetrico 131, Argenta, Campagnola Diesel, Panda 30, Strada 105 TC, X1/9 (US), Regata, Uno, Panda 4X4, Strada Abarth 130 TC, Fiorino (second generation), 127 Diesel Panorama, 127 Panorama, Argenta SX, Panda 45 Super, Uno Turbo ie, Croma, Panda 1300D, 126 BIS, Tipo, Croma Diesel, Tempra, Cinquecento, Punto, Fiorino (third generation), Barchetta, Brava, Bravo, Cinquecento Sporting, Coupé 16v Turbo, Coupé 1.8 16v, Ulysse, Palio, Coupé 2 20v, Marea 1.4 12v, Marea 155 20v, Marea Weekend 155 20v, Multipla, Seicento, Punto (second generation), Stilo, Ulysse (second generation), Punto (mark 2 revision B), Punto Evo

Production output

Year	Cars
1998	1,197,680
1999	1,198,000
2000	1,120,000
2001	1,115,000
2002	1,102,000
2003	1,080,000
2004	1,220,000
2005	1,310,000
2006	1,370,000
2007	1,510,000
2008	1,611,000
2009	1,430,555
2010	1,455,650
2011	1,602,355
2012	1,704,021

Fiat in Europe

Fiat Punto

Fiat Panda

Fiat's main market is European one, mainly focused in Italy. Historically successful in citycars and supermini sector, currently Fiat has a range of models focused on those two segments (in 2011, those accounted for the 84% of its sales). Fiat does not currently offer any Large Family Car, nor Executive Car.
Fiat's share of the European market shrank from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat Chief Executive. By March 2009 their market share had expanded back to 9.1%.
Current range of models is the following:

• City car: Fiat 500, Fiat Panda
• Supermini: Fiat Punto
• Compact car: Fiat Bravo, Fiat Linea, Fiat Albea
• Large MPV: Fiat Freemont (rebadged Dodge Journey)
• Mini SUV: Fiat Sedici (developed with Suzuki with its twin Suzuki SX4)

Future models announced by Fiat include the 500L Mini MPV to be launched during 2013 and the 500X in 2014 to replace the Sedici.
Fiat sales of 2011 were up to 676.704 (minus 17.3% vs. previous year):

Model	2011 Sales
Fiat Punto	220,343
Fiat Panda	189,527
Fiat 500	156,301
Fiat Linea	35,499
Fiat Bravo	31,673
Fiat Sedici	14,777
Fiat Freemont	13,651
Fiat Albea	8,951
Fiat Idea	5,982

Light Commercial Vehicles are sold in Europe under the brand Fiat Professional.

Fiat in South America

Fiat Uno, specifically developed for Brazilian market

Fiat has invested for a longtime in South America, mainly in Brazil (where has been the market leader for many years) and in Argentina.
The Brazilian range is similar to European one, with the addition of a special family which derives from a common platform (called "Project 178"): Fiat Palio, Fiat Palio Weekend, Fiat Palio Adventure, Fiat Siena, Fiat Grand Siena.
Recently a brand new model developed in Brazil has been launched: the Fiat Uno.
Other European models are currently imported to Brazil: Fiat Punto, Fiat Idea, Fiat Bravo, Fiat 500, Fiat Freemont, Fiat Linea.
Fiat sells in Brazil under the Fiat brand, European Fiat Professional light commercial vehicles as:

• Fiat Strada (developed in Brazil, has the same platform of Fiat Palio and Fiat Siena;
• previous versions of European Fiat Doblò, Fiat Doblò Cargo, Fiat Fiorino (called here Fiat Fiorino Furgao), and Fiat Ducato;
• the old European Fiat Uno Van called here Fiat Uno Furgao.

Fiat in the United States

Fiat re-entered the North American market in 2011 with the new Fiat 500

Fiat has a long history in United States. In 1908, the Fiat Automobile Co. was established in the country and a plant in Poughkeepsie, N.Y., began producing Fiats a year later. These luxury cars were produced long before Chrysler Corp. started in 1925. Fiat was sometimes used as a jocular backronym for 'Fix it again Tony', referring to poor reliability and problems, such as rust, which some Fiat owners in the United States encountered in the 1970s and 1980s. Partly as a result, Fiat sales in the US fell from a high of 100,511 cars in 1975 to 14,113 in 1982. In 1983, Fiat left the United States car market with a reputation for poor quality cars. However, Fiat has made significant improvements since then.
In January 2009, the Fiat Group acquired a 20% stake in US automaker Chrysler LLC. The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear in the US was the popular Fiat 500 city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico which currently makes also the Dodge Journey and Fiat Freemont crossovers.

Fiat in Asia

Fiat's presence in Chinese market is poor compared to its European, Japanese, Korean and American rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo and Fiat 500 model. However, in 2012 Fiat and GAC opened a Joint Venture plant to produce the first Fiat vehicle specifically developed for Chinese market ever: the Fiat Viaggio, a compact car derived by another model of Fiat SpA group, the Dodge Dart (in turn derived by another Fiat Group car, the Alfa Romeo Giulietta).
Fiat is also present in Indian market since 1948. Current presence is in Joint Venture with Tata Motors, although current car sales (Fiat is currently offering the Fiat Punto and Fiat Linea) are poor (approx. 20k units in 2011).

Western countries markets models

Fiat 500L

Fiat Freemont

• A-segment - Fiat 500

The Fiat 500 (Italian: cinquecento, Italian pronunciation: [ˌtʃiŋkweˈtʃɛnto]) is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa. Redisegned in 2007, it is currently distributed worldwide.

• A-segment - Fiat Panda

The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. Current version is the third one distributed as from 2012.

• B-segment - Fiat Punto

The third generation Fiat supermini to bear the name Punto, codenamed Project 199, the Grande Punto was unveiled at the 2005 Frankfurt Motor Show and went on sale later that year. Styled by Giugiaro, the car is based on the Fiat/GM SCCS platform. Whilst the model shares some of its name with the previous Punto, a large number of its components are new, including a new chassis and body shell. After facelift in 2009 it was named as Punto Evo and sold as bare Punto name.

• C-segment - Fiat Bravo

The Fiat Bravo is a small family car that has been produced since 2007 for the European and Australian markets. It is only available as a 5-door hatchback.

• M-segment - Fiat 500L

The Fiat 500L enlarges, as from September 2012, the Fiat 500 family with a Mini MPV which replace the Fiat Idea. The model is produced in the newFiat plant in Serbia. The platform is the same of the Fiat Punto.^[13]

• J-segment - Fiat Sedici

The Fiat Sedici is a mini sport utility vehicle co-developed by Fiat and Suzuki mainly for the European market. It was introduced at the 2006 Geneva Motor Show, and is built at the Magyar Suzuki plant in Hungary. The expected production volume is 60,000 units per year, 1/3 to be sold by Fiat and 2/3 by Suzuki, badged as the SX4. The Design was handled by Giorgetto Giugiaro's Italdesign studio, and it is an alternative to mini multi-purpose vehicles (MPV), which have a more "boxy" appearance.

• J-segment - Fiat Freemont

Introduced in 2011 to replace Fiat Multipla, and according to the manufacturer, also the last version of the Fiat Croma. It is a rebadging of the Dodge Journey, following the Cooperation with Chrysler.

Emerging markets (production in Europe)

• Fiat Albea

Albea

The Fiat Albea is the sedan version of the Fiat Palio small family car, built in Turkey at the Tofaş facilities of the Italian automaker Fiat.

• Fiat Linea

Linea

The Fiat Linea is a small family car released on March 26, 2007 by the Italian automaker Fiat as a world car in Eastern Europe, India, Latin America and Middle East. The Linea is also sold in Western Europe.

Emerging markets (production in South America)

• Fiat Palio

The Fiat Palio is a supermini designed by Fiat as a world car, aimed at developing countries.

• Fiat Palio Weekend

Palio Weekend

The Fiat Palio Weekend is Fiat's 'world car' small family car station wagon aimed at developing countries; it is an extended version of the hatchback Fiat Palio.

• Fiat Siena

Siena

The Fiat Siena is the four-door sedan version of the Fiat Palio, a small family car especially designed for developing countries. The car is similar to Fiat Albea.

European Cars of the Year

The European Car of the Year award has been awarded twelve times to the Fiat Group over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title:

• 1967: Fiat 124
• 1970: Fiat 128
• 1972: Fiat 127
• 1984: Fiat Uno
• 1989: Fiat Tipo
• 1995: Fiat Punto
• 1996: Fiat Bravo/Brava
• 2004: Fiat Panda
• 2008: Fiat 500

CO₂ emissions

Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO₂ emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by JATO, a provider of automotive data.

Electric vehicles

Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23. More recently in 2008, Fiat showed the Phylla concept, and the Fiat Bugster concept in Brazil.
Some Fiat vehicles are converted to all-electric by Micro-Vett: Fiat Doblò, Fiat Fiorino Cargo Electric and Fiat 500 (NICE/Fiat Micro-Vett e500).
Fiat is joining utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with an initial batch of Fiat Palio cars scheduled to start testing later 2007.

Fiat concept vehicles

• 2005 Fiat Oltre
• 2006 Fiat FCC
• 2006 Fiat Suagna Bertone
• 2007 Fiat Barchetta Bertone
• 2008 Fiat Phylla
• 2012 Fiat FCC 2

Motorsport

In 1971 the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973 and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.
The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events, and winning the WRC three times: in1977, 1978, and in 1980.
Lancia took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and 2006 the Fiat Grande Punto S2000 won the FIA European Rally Championship, followed by three successive wins in 2009, 2010 and 2011.

Marketing

Logo

Fiat logo 1968 to 1999

The FIAT initials were was first used in the distinctive logo form 1901. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9 and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.
In 1999 the wreath style logo was re-introduced to commemorate the 100th anniversary of the company.

Motor Village and Flagship stores

Fiat launched its Motor Village flagship stores concept in 2006 with its Mirafiori Motor Village in Turin, followed by London's Flagship store in Wigmore Street opening in 2008 and Paris opening in 2010 on the Champs-Élysées.

BSM-Fiat deal

In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500. Fiat UK will supply 14,000 cars to BSM over four years in a marketing deal.

Last updated on 7 October 2013 at 01:07.

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