BMW 3 Series (F30)
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The BMW F30 is an internal corporate chassis designation for the BMW 3 series of cars. The series is the sixth generation of the BMW 3 Series range of compact executive cars. It is the successor to the E90 model and was unveiled by automaker BMW on October 14, 2011 inMunich, Germany.
The world premier was broadcast live over the internet through Facebook. It was released as a 2012 model and has been on sale since early 2012. The F30 sedan was launched on February 11, 2012 by BMW Press. The car is also available with different body styles.
The BMW 320d Efficient Dynamics is the most widely used vehicle in the London 2012 Olympics due to BMW's official partnership. New for 2012 is the introduction of a four-cylinder engine for North America since the 318i of the late 1990s. The new 3 Series is also the first to introduce the new BMW face, with flat headlights reaching the BMW kidney grille.
The world premier was broadcast live over the internet through Facebook. It was released as a 2012 model and has been on sale since early 2012. The F30 sedan was launched on February 11, 2012 by BMW Press. The car is also available with different body styles.
The BMW 320d Efficient Dynamics is the most widely used vehicle in the London 2012 Olympics due to BMW's official partnership. New for 2012 is the introduction of a four-cylinder engine for North America since the 318i of the late 1990s. The new 3 Series is also the first to introduce the new BMW face, with flat headlights reaching the BMW kidney grille.
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Manufacturer
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BMW
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Production
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October 28, 2011—present
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Model years
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2012
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Assembly
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Munich, Germany
Toluca, Mexico
Regensburg, Germany
Pretoria, South Africa
6th of October City, Egypt
Jakarta, Indonesia (Gaya Motor)
Kaliningrad, Russia
Shenyang, PRC (BMW Brilliance)
Chennai, India (BMW India) (CKD)
Selangor, Malaysia (CKD)
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Predecessor
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Class
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Compact executive car
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Body style
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4-door saloon (F30)
5-door touring (F31)
5-door hatchback (F34)
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Layout
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FR layout
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Engine
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1.6L N13 I4
2.0 L N20 I4
3.0 L N55 I6
2.0 L Diesel I4
3.0 L Diesel I6
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Transmission
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6-speed manual
8-speed ZF 8HP automatic
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Wheelbase
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2,810 mm (110.6 in)
2,920 mm (115.0 in) (sedan - China only)(GT)
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Length
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4,624 mm (182.0 in)
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Width
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1,811 mm (71.3 in)
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Height
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1,429 mm (56.3 in)
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Related
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Designer(s)
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Christopher Weil (Sedan: 2009)
Jean-Francois Huet (Station Wagon: 2009)
Page Beermann (GT: 2010)
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Initial release
Sedan (2011 - present)
The vehicle was unveiled in 2012 Geneva Motor Show, followed by 2012 Paris Motor Show.
The 320i, 318d, 316d were added in spring 2012.
320i EfficientDynamics Edition, 316i were added in autumn of 2012.
US models arrives in US showrooms in February 2012 as a 2012 model. Early models included 328i, 335i. 328i xDrive, 335i xDrive went on sale in summer 2012. 320i and 320i xDrive were added in late-Spring 2013.
The 320i, 318d, 316d were added in spring 2012.
320i EfficientDynamics Edition, 316i were added in autumn of 2012.
US models arrives in US showrooms in February 2012 as a 2012 model. Early models included 328i, 335i. 328i xDrive, 335i xDrive went on sale in summer 2012. 320i and 320i xDrive were added in late-Spring 2013.
Touring (2012 - present)
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The touring was unveiled in 21st Auto Mobil International Leipzig 2012. It is designated as F31.
Early models included 328i, 320d, 330d.
320i, 316d, 318d were added in autumn of 2012.
US models went on sale in Spring of 2013. Models included 328i, 328i xDrive, as well as the 328d xDrive, using the same engine tuning as the 320d elsewhere in the world.
Early models included 328i, 320d, 330d.
320i, 316d, 318d were added in autumn of 2012.
US models went on sale in Spring of 2013. Models included 328i, 328i xDrive, as well as the 328d xDrive, using the same engine tuning as the 320d elsewhere in the world.
Gran Turismo (2013 - present)
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It is a version of 3 Series sedan with styling of 5 Series Gran Tourismo, length of BMW 3 Series Touring, with 4.3 inch (110-mm) longer wheelbase. The new model also stands 3.2 inch (81 mm) taller. It is designated as F34.
The vehicle was unveiled in the 83rd Geneva International Motor Show 2013. Early models included 320i, 328i, 335i, 318d, 320d. All launch models include six-speed manual gearbox as standard, and eight-speed automatic as an option for all engine variants. Both gearboxes link up with the fuel-saving Auto Start-Stop function.
US models were set to go on sale in the summer of 2013 as 2014 model year vehicles. Early models included 328i, 335i.
The vehicle was unveiled in the 83rd Geneva International Motor Show 2013. Early models included 320i, 328i, 335i, 318d, 320d. All launch models include six-speed manual gearbox as standard, and eight-speed automatic as an option for all engine variants. Both gearboxes link up with the fuel-saving Auto Start-Stop function.
US models were set to go on sale in the summer of 2013 as 2014 model year vehicles. Early models included 328i, 335i.
Long wheelbase version
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It is a long wheelbase version of BMW 3 Series sedan for China market (designated as F35). The wheelbase is increased by 11 centimetres (4.3 in) which increases rear knee room by 90 millimetres (3.5 in). This vehicle was produced in BMW's Shenyang production plant.
The vehicle was unveiled in 2012 Auto China in Beijing. Early models include 320Li, 328Li, 335Li.
The vehicle was unveiled in 2012 Auto China in Beijing. Early models include 320Li, 328Li, 335Li.
ActiveHybrid 3 (2012 - present)
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It is a version of BMW 335i Sedan with a 55 PS (40 kW; 54 hp) electric motor, lithium-ion battery integrated underneath the luggage area, optional 18-inch Streamline light-alloy wheels, 2-zone climate control system with stationary air conditioning. The maximum all-electric driving range is 4 km (2.5 mi), with top speed of 75 km/h (47 mph).
The BMW ActiveHybrid 3 was unveiled at the North American International Auto Show in January 2012,.
US model arrived in US showrooms in fall 2012 as a 2013 model year vehicle.
The U.S. Environmental Protection Agency (EPA) rated the 2013 model year ActiveHybrid 3 with a combined fuel economy of 28 mpg-US (8.4 L/100 km; 34 mpg-imp), with 25 mpg-US (9.4 L/100 km; 30 mpg-imp) in the city, and 33 mpg-US (7.1 L/100 km; 40 mpg-imp) in highway, surpassing the ratings of its sibbling the 335i by 5 mpg combined, as well as BMW two other hybrids available in the U.S., the 2013 ActiveHybrid 5 and the 2012 ActiveHybrid 7.
The BMW ActiveHybrid 3 was unveiled at the North American International Auto Show in January 2012,.
US model arrived in US showrooms in fall 2012 as a 2013 model year vehicle.
The U.S. Environmental Protection Agency (EPA) rated the 2013 model year ActiveHybrid 3 with a combined fuel economy of 28 mpg-US (8.4 L/100 km; 34 mpg-imp), with 25 mpg-US (9.4 L/100 km; 30 mpg-imp) in the city, and 33 mpg-US (7.1 L/100 km; 40 mpg-imp) in highway, surpassing the ratings of its sibbling the 335i by 5 mpg combined, as well as BMW two other hybrids available in the U.S., the 2013 ActiveHybrid 5 and the 2012 ActiveHybrid 7.
3 Series task vehicles (2012 - present)
BMW 328i Sedan is a camouflaged task vehicle.
BMW 316d Sedan is a paramedic vehicle rated 116 PS (85 kW; 114 hp) and 280 Nm (207 lbft).
The vehicles were unveiled in RETTmobil 2012.
BMW 316d Sedan is a paramedic vehicle rated 116 PS (85 kW; 114 hp) and 280 Nm (207 lbft).
The vehicles were unveiled in RETTmobil 2012.
3 Series Touring authority vehicle (2012 - present)
It is a version of 3 Series Touring built for use by the federal and regional police. Optional features include additional warning devices, additional LED identification lights at the rear, radio, a flashing blue light, optional control of a signal installation via the operating system BMW iDrive supplied as standard.
The vehicles were unveiled in General Police Equipment Exhibition & Conference 2012.
The vehicles were unveiled in General Police Equipment Exhibition & Conference 2012.
BMW ALPINA B3 Bi-Turbo (2013 - present)
Available in Sedan and Touring bodies, it is a version of 335i and 335i xDrive with twin turbocharger rated 410 PS (302 kW; 404 hp) @5500-6250rpm and 600 Nm (443 lbft)@3000rpm, ZF 8-Speed Sport-Automatic transmission with SWITCH-TRONIC (8HP70), adaptive ALPINA sport suspension with electronically adjustable dampers in collaboration with performance springs, bump stops and stabilisers; 20-inch ALPINA CLASSIC wheels with low profile MICHELIN Pilot Super Sport tyres, stainless steel exhaust system developed in collaboration with Akrapovic, two elliptical double tailpipes, exhaust system sound control by intelligent exhaust valve via Drive Performance Control, a strut brace and subtle adjustments to camber, toe-in and elastokinematics; 370mm front and 345mm rear brake discs, blue aluminium callipers (4-piston front, 2-piston rear) with ALPINA lettering, front spoiler, rear spoiler (sedan), leather upholstery, electrically adjustable heated sports seats, automatic climate control, xenon headlights; door sills, floor mats, emblems in the seatbacks, instrumentation, a hand-stitched sports steering wheel in LAVALINA leather.
B3 Bi-Turbo Sedan and Touring were unveiled in 2013 Geneva Motor Show.
B3 Bi-Turbo Sedan and Touring were unveiled in 2013 Geneva Motor Show.
Styling
Designed by Christopher Weil under design chief Adrian Van Hooydonk (till March 1, 2009), the new BMW 3 Series has grown in all dimensions compared to its predecessor. The styling is similar to previous generations with a sweeping bonnet, short front overhang, and long wheelbase typical of previous generation BMW. The front and back of the BMW 3 Series is now wider (+ 34/77 mm at the front/rear) with a slightly forward-slanting BMW kidney grille. The rectangular headlights extend up to the frame of the kidney grille merging the headlight and grille adding further emphasis to a more broader stance. Exterior mirrors also have integrated turn signal lights. The rear lights return to the traditional BMW L-shaped design positioned at the outer edge of the back end. The interior continues BMW design by angling the cockpit towards the driver by seven degrees. In the driver's area all the lines converge on a single point behind the wheel. Positioned on the horizontally-structured instrument panel is the freestanding iDrive monitor. Large drink holders are now integrated into the centre console in front of the gearshift lever. The BMW 3 Series can also be ordered with three distinct design variants. The Sport Line, Luxury Line, and Modern Line features different exterior and interior design elements for each line, with black trim for the Sport Line, satinated aluminium for the Modern Line and high gloss chrome for the Luxury Line.Sport Line
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Modern Line
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Luxury Line
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Body styles
Petrol engines
Model
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Sedan
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Touring
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Gran Turismo
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Long Wheelbase
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316i
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2012-
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2013-
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?
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na
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320i
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2012-
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2012-
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2013-
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2012?-
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320i
EfficientDynamics Edition
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2012-
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na
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?
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na
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320i
xDrive
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2012-
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2013-
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?
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na
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328i
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2011-
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2012-
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2013-
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2012?-
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328i
xDrive
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2012-
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2013-
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?
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na
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335i
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2011-
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2013-
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2013-
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2012?-
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335i
xDrive
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2012-
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2013-
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?
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na
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ALPINA B3
Bi-Turbo
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2013?-
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2013?-
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na
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na
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ALPINA B3
Bi-Turbo Allrad
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2013?-
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2013?-
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na
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na
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ActiveHybrid
3
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2012-
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na
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na
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na
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Diesel engines
Model
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Sedan
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Touring
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Gran Turismo
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Long Wheelbase
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316d
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2012-
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2012-
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?
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na
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318d
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2012-
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2012-
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2013-
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na
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320d
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2011-
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2012-
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2013-
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na
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320d EfficientDynamics
Edition
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2011-
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2013-
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?
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na
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320d xDrive
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2012-
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2013-
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?
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na
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325d
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2013-
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2013-
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?
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na
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330d
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2012-
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2012-
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?
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na
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330d xDrive
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2013-
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2013-
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?
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na
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Engines
Naturally aspirated straight-six engines from 325i/328i/330i are replaced by BMW's new N20 turbocharged inline-four two liter engine already introduced in several other BMW models.
The 316i featuring the 1.6L TwinPower engine was launched in Q4 2012 and is only available in selected markets. Compared to the predecessor 316/318i, it is built in Germany and features better build quality.
The 316i featuring the 1.6L TwinPower engine was launched in Q4 2012 and is only available in selected markets. Compared to the predecessor 316/318i, it is built in Germany and features better build quality.
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| BMW Inline-Four Engine (N20) |
Petrol engines
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Model
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Years
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Engine code
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Power
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Torque
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316i
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2012-
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N13B16
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136 PS
(100 kW; 134 hp) @4350
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220 Nm
(162 lbft) @1350
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320i*
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2012-
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N20B20
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184 PS
(135 kW; 181 hp) @5000
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270 Nm
(199 lbft) @1250-4500
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320i
EfficientDynamics Edition |
2012-
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N13B16
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170 PS
(125 kW; 168 hp) @4800
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250 Nm
(184 lbft) @1500
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328i**
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2011-
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N20B20
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245 PS
(180 kW; 242 hp) @5000-6500
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350 Nm
(258 lbft) @1250-4800
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335i***
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2011-
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N55B30
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306 PS
(225 kW; 302 hp) @5800-6000
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400 Nm
(295 lbft) @1200-5000
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ALPINA B3
Bi-Turbo
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2013-
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N55B30
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410 PS
(302 kW; 404 hp) @5500-6250
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600 Nm
(443 lbft) @3000-4000
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ActiveHybrid
3
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2012-
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N55B30
petrol engine |
306 PS
(225 kW; 302 hp) @5800-6000
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400 Nm
(295 lbft) @1200-5000
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synchronous
electric motor
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55 PS
(40 kW; 54 hp)
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210 Nm
(155 lbft)
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combined
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340 PS
(250 kW; 335 hp)
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450 Nm
(332 lbft)
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** 328i Touring and 328i xDrive Sedan were released in 2012. 328i Gran Turismo and 328i xDrive Touring were released in 2013.
*** 335i xDrive was released in 2012. 335i Gran Turismo was released in 2013.
Diesel engines
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Model
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Years
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Engine code
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Power
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Torque
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316d
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2012-
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N47D20
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116 PS
(85 kW; 114 hp) @4000
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260 Nm
(192 lbft) @1750-2500
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318d
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2012-
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N47D20
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143 PS
(105 kW; 141 hp) @4000
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320 Nm
(236 lbft) @1750-2500
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320d*
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2011-
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N47D20
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184 PS
(135 kW; 181 hp) @4000
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380 Nm
(280 lbft) @1750-2750
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320d
EfficientDynamics Edition |
2011-
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N47D20
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163 PS
(120 kW; 161 hp) @4000
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380 Nm
(280 lbft) @1750-2750
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325d
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2013-
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N47D20O1
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218 PS
(160 kW; 215 hp) @4400
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450 Nm
(332 lbft) @1500-2500
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330d**
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2012-
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N57D30
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258 PS
(190 kW; 254 hp) @4000
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560 Nm
(413 lbft) @2000-2750
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** 330d xDrive was released in 2013.
Transmissions
Petrol engines
Model
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Years
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Types
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316i
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2012-
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6-speed
manual, 8-speed automatic with Steptronic
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320i
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2012-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic Gran Turismo: 6-speed manual, 8-speed automatic |
320i
EfficientDynamics Edition
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2012-
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6-speed
manual, 8-speed automatic with Steptronic (2013-)
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320i
xDrive
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2012-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic |
320Li
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2012?-
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8-speed
automatic with Steptronic
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328i
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2011-
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6-speed
manual, 8-speed automatic
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328i
xDrive
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2012-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic |
328Li
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2012?-
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8-speed
automatic with Steptronic
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335i
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2011-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic Gran Turismo: 6-speed manual, 8-speed automatic |
335i
xDrive
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2012-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 8-speed automatic with Steptronic |
335Li
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2012?-
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8-speed
automatic with Steptronic
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ALPINA B3
Bi-Turbo
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2013?-
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8-Speed
Sport-Automatic transmission with SWITCH-TRONIC (ZF 8HP70)
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ALPINA B3
Bi-Turbo Allrad
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2013?-
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8-Speed
Sport-Automatic transmission with SWITCH-TRONIC (ZF 8HP70)
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ActiveHybrid
3
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2012-
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8-speed
automatic with Steptronic
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Diesel engines
Model
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Years
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Types
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316d
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2012-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic |
318d
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2012-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic Gran Turismo: 6-speed manual, 8-speed automatic |
320d
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2011-
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Sedan:
6-speed manual, 8-speed automatic, 8-speed automatic with Steptronic (2013-)
Touring: 6-speed manual, 8-speed automatic Gran Turismo: 6-speed manual, 8-speed automatic |
320d
EfficientDynamics Edition
|
2011-
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Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic |
320d
xDrive
|
2012-
|
Sedan:
6-speed manual, 8-speed automatic
Touring: 6-speed manual, 8-speed automatic with Steptronic |
325d
|
2013-
|
6-speed
manual
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330d
|
2012-
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8-speed
automatic
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330d
xDrive
|
2013-
|
8-speed
automatic with Steptronic
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Performance
Model
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0–100 km/h in seconds
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Top speed
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Urban (l/100 km)
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Extra-urban (l/100 km)
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Combined (l/100 km)
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CO2-Emission (g/km)
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316i
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8.9 (9.2)
|
210 km/h
(130 mph)
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7.7 (7.6)
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4.8 (4.9)
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5.9 (5.9)
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137
|
320i
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7.3 (7.3)
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235 km/h
(146 mph)
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8.6 (8.1)
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5.0 (4.9)
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6.3 (6.0)
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147 (141)
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320i
EfficientDynamics Edition
|
7.6
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230 km/h
(143 mph)
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7.0
|
4.4
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5.3
|
124
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320i
xDrive
|
7.4 (7.5)
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232 km/h
(144 mph)
|
8.8 (8.4)
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5.6 (5.4)
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6.8 (6.5)
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159 (152)
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328i
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5.9 (6.1)
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250 km/h
(155 mph)
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8.5 (8.1)
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5.1 (5.2)
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6.4 (6.3)
|
149 (147)
|
328i
xDrive
|
5.7 (5.8)
|
250 km/h
(155 mph)
|
9.0 (8.7)
|
5.5 (5.5)
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6.8 (6.7)
|
159 (157)
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335i
|
5.5 (5.5)
|
250 km/h
(155 mph)
|
11.1
(10.2)
|
6.1 (5.5)
|
7.9 (7.2)
|
186 (169)
|
335i
xDrive
|
5.3 (5.0)
|
250 km/h
(155 mph)
|
11.6
(10.8)
|
6.3 (5.8)
|
8.2 (7.6)
|
193 (178)
|
316d
|
10.9
(11.2)
|
202 km/h
(126 mph)
|
5.5 (5.4)
|
3.9 (3.9)
|
4.5 (4.4)
|
118 (117)
|
318d
|
9.0 (9.2)
|
212 km/h
(132 mph)
|
5.5 (5.4)
|
3.9 (3.9)
|
4.5 (4.5)
|
118 (118)
|
320d
|
7.5 (7.6)
|
235 km/h
(146 mph)
|
5.8 (5.4)
|
3.8 (3.9)
|
4.6 (4.5)
|
120 (118)
|
320d
EfficientDynamics Edition
|
8.0 (7.9)
|
235 km/h
(146 mph)
|
5.2 (5.0)
|
3.5 (3.6)
|
4.1 (4.1)
|
109 (109)
|
320d
xDrive
|
7.5 (7.4)
|
233 km/h
(145 mph)
|
6.3 (5.8)
|
4.1 (4.2)
|
4.9 (4.8)
|
128 (125)
|
325d
|
6.8 (6.9)
|
245 km/h
(152 mph)
|
6.2 (5.7)
|
4.2 (4.2)
|
4.9 (4.8)
|
129 (127)
|
330d
|
(5.6)
|
250 km/h
(155 mph)
|
(6.0)
|
(4.3)
|
(4.9)
|
(129)
|
- Figures in brackets are for automatic gearbox.
Equipment
Also for the first time, the 3 Series features five different "lines", or trim levels. Each "line" includes its own unique details:
The Base/SE, Modern Line, Luxury Line, Sport Line and M Sport Line are offered.
The Base/SE, Modern Line, Luxury Line, Sport Line and M Sport Line are offered.
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BMW ConnectedDrive
The BMW ConnectedDrive is a range of technology to help with comfort, information, entertainment, and safety. Technology such as help with safety and information BMW Parking Assist, Surround View, Active Cruise Control with Stop & Go function, and Speed Limit Info with No Passing Info Display. BMW Parking Assist helps driver maneuver into parking spaces automatically through the use of camera and parking sensors. Active Cruise Control with Stop & Go function not only maintains the desired distance to the vehicle in front but can slow the car down to a standstill in heavy traffic. Finally, Speed Limit Info helps alert drivers to current speed limit on the road by continuously scanning road-signs with the integrated camera in the rear-view mirror.
E90 comparison
The new F30 sedan is 93 mm (3.7 in) longer, 6 mm (0.2 in) wider (42 mm (1.7 in) including mirrors) and 8 mm (0.3 in) taller than its predecessor (E90). The wheelbase is longer by 50 mm (2.0 in). Also boot space is bigger by 20 litres (0.71 cu ft). Even though the new 3 Series is bigger and has more standard equipment than its predecessors, it is lighter than the model it replaces. For example, the new 328i has the same weight as the outgoing 325i and the new 335i is 40 kilograms (88 lb) lighter than the outgoing 335i.
Notable downgrades to the new 3-series from its E90 predecessor include the deletion of LED turn signals in both the headlight and tail light clusters (with the return to traditional bulbs), as well as the replacement of non-intrusive, articulated gas-strut trunk hinges with cheaper, obstructive gooseneck hinges.
Enthusiast magazine reviews were also less than stellar. In their November, 2012, issue, Car and Driver wrote, "We're convinced that the E90 would handily win a comparison test against the F30." In the April, 2012, issue they noted an increase in weight, versus the BMW's suggestion of a loss: "weight gain from our last E90 335i test car is 77 pounds, at least some of which must be from the new optional 19-inch wheels ($900) . . . ." Furthermore, acceleration suffered in comparison to the E90 as well, "A slower 5-to-60 time of 5.9 seconds—we expected mid-fives for that—also indicated that something may have been amiss."
The magazine closed the generally ambivalent article with, "At some point, BMW will have to take a bigger step to move forward or risk falling behind its competitors—but not just yet.".
Notable downgrades to the new 3-series from its E90 predecessor include the deletion of LED turn signals in both the headlight and tail light clusters (with the return to traditional bulbs), as well as the replacement of non-intrusive, articulated gas-strut trunk hinges with cheaper, obstructive gooseneck hinges.
Enthusiast magazine reviews were also less than stellar. In their November, 2012, issue, Car and Driver wrote, "We're convinced that the E90 would handily win a comparison test against the F30." In the April, 2012, issue they noted an increase in weight, versus the BMW's suggestion of a loss: "weight gain from our last E90 335i test car is 77 pounds, at least some of which must be from the new optional 19-inch wheels ($900) . . . ." Furthermore, acceleration suffered in comparison to the E90 as well, "A slower 5-to-60 time of 5.9 seconds—we expected mid-fives for that—also indicated that something may have been amiss."
The magazine closed the generally ambivalent article with, "At some point, BMW will have to take a bigger step to move forward or risk falling behind its competitors—but not just yet.".
Safety
Euro NCAP
Euro NCAP test
results
|
||
BMW
3 Series (2012)
|
||
Test
|
Points
|
%
|
Overall:
|
5/5
|
|
Adult occupant:
|
34
|
95%
|
Child occupant:
|
41
|
84%
|
Pedestrian:
|
28
|
78%
|
Safety assist:
|
6
|
86%
|
Insurance Institute for Highway Safety (IIHS)
IIHS scores
|
|
Moderate
overlap frontal offset
|
Good
|
Small
overlap frontal offset
|
Marginal
|
Side
impact
|
Good
|
Roof
strength
|
Good
|
NHTSA
2013 328i saloon NHTSA
scores
|
|
Overall:
|
5/5
|
Frontal
Driver:
|
4/5
|
Frontal
Passenger:
|
5/5
|
Side
Driver:
|
5/5
|
Side
Passenger:
|
5/5
|
Side Pole
Driver:
|
5/5
|
Rollover:
|
5/5
|
Production
BMW ActiveHybrid 3 is produced at BMW Plant Munich.
Marketing
As part of the BMW 3 Series Sedan market launch in the US, a series of 6 TV commercials were produced by Kirschenbaum, Bond, Senecal + Partners. Two of the shorts were premiered in ads during Super Bowl XLVI in regions across the U.S.: the first entitled “The Big Grab,” in the New York Tri-State area; and the second, “The Close Call,” in the Southern California-Los Angeles, Atlanta and Houston areas. Beginning in 2012-02-07, select digital shorts began airing online at sites including NBC.com, ABC.com and Hulu. All of the content, including the Super Bowl spots “The Close Call” and “The Big Grab,” where a heated steering wheel saves the day when a group of freezing friends hop into the car, can be viewed online at www.youtube.com/bmwusa.Back to BMW 3 Series
Back to BMW
Last updated on 13 August 2013 at 10:19.
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