Audi A1

2013 Audi A1 quattro front view

2013 Audi A1 quattro rear view

Audi A1
Overview
Manufacturer	Audi AG
Production	2010–present
Assembly	Brussels, Belgium
Designer	Stefan Sielaff
Body and chassis
Class	Supermini B segment
Body style	3-door and 5-door hatchback
Layout	Front-engine, front-wheel-drive Quattro in A1 Quattro
Platform	Volkswagen Group PQ25
Related	Volkswagen Polo Mk5 SEAT Ibiza Mk4
Powertrain
Engine	1.2 L TFSI 63 kW I4 petrol 1.4 L TFSI 90 kW I4 petrol 2.0 L TFSI 188 kW I4 petrol 1.6 L TDI 77 kW I4 diesel 2.0 L TDI 105 kW I4 diesel
Transmission	5-speed manual 6-speed manual 7-speed S tronic 1-speed (A1 e-tron)
Dimensions
Wheelbase	2,469 mm (97.2 in)
Length	3,954 mm (155.7 in)
Width	1,740 mm (68.5 in)
Height	1,416 mm (55.7 in)
Curb weight	1,040–1,140 kg (2,290–2,510 lb)
Chronology
Predecessor	Audi 50

The Audi A1 (internally designated Typ 8X) is a supermini sized economical car launched by Audi at the 2010 Geneva Motor Show. Sales of the initial three door A1 model started in Germany in August 2010, with the United Kingdom following in November 2010. A five-door version, called Sportback, was launched in November 2011, with sales starting in export markets during spring 2012.

Pre-production concepts

Metroproject quattro (2007)

Audi metroproject quattro (front)

Audi A1 Sportback Concept at the 2008 Paris Motor Show

Audi A1 e-tron

A1 clubsport quattro

The A1 was previewed at the 2007 Tokyo Motor Show in the form of the Audi metroproject quattro concept car. The concept seats four and features a new hybrid powertrain. With this powertrain, a 1.4 L (85.4 cu in) 148 bhp (110.4 kW) Turbo FSI engine drives the front wheels via a six-speed S-Tronic, while a 40 bhp (29.8 kW; 40.6 PS) electric motor provides power to the rear wheels. The electric motor is also capable of producing 201 Nm (148 lbft) of torque.

The metroproject quattro is able to travel 62 miles (100 km) at up to 62 mph (100 km/h) on one charge of its lithium-ion batteries, which reduces fuel consumption by up to 15%. Both power sources are available to use simultaneously, with the driver then benefiting from McPherson strut front and four-link rear suspension configuration, electromechanical speed-sensitive power steering with a low energy draw, Audi magnetic ride adaptive damping technology, and 0 to 100 km/h (0 to 62 mph) in just 7.8 seconds.

Audi A1 project quattro (2008)

At the 2008 Leipzig Auto Mobil International show, Audi again presented the metroproject quattro, renamed the A1 Project Quattro. The vehicle was designed by Audi AG Project Designer in Exterior Design Jürgen Löffler, who also presented the design during the car's Hong Kong debut.

A1 Sportback concept (2008)

The A1 Sportback concept is a five-door hatchback based on Audi A1 project quattro, with longer body of 3.99 m (157.09 in), 1.4-litre TFSI engine rated 150 PS (110 kW; 148 hp) @5500rpm and 240 Nm (177.01 lbft) @1600-2400rpm, S tronic dual-clutch transmission, electric motor rated 27 PS (20 kW; 27 hp) and 150 Nm (110.63 lbft) driving front wheels, ESP-controlled active front differential lock, lithium-ion batteries, a two-part spoiler with a striking centre groove integrated into the rear window, Daytona Grey body colour, aerodynamically designed single-frame grille, LED three-dimensional main headlights, turbine-look air vents and air conditioning controls, drive select with dynamic and sport modes, contrasting white and red interior colour scheme, mobile phone WLAN connection, Audi drive select with efficiency mode, McPherson front suspension and four-link independent rear suspension, 18-inch wheels with 225/35R18 tires, 312 mm (12.28 in) diameter brake discs, electromechanical steering with speed-sensitive power assistance, magneto-rheological shock absorbers from Audi R8 and Audi TT. The vehicle's 0 to 100 km/h (0 to 62 mph) acceleration is 7.9 seconds and average CO2 emissions are given as 92g/km. The vehicle's electric-only range is 50 km (31.07 mi).

The vehicle was unveiled in 2008 Paris Motor Show.

A1 (2010-)

The A1 three-door went on sale in most markets in late 2010 following the launch at Wörthersee Tour 2010. Followed by the major public launch at the 2010 Paris Motor Show.

Taiwan models went on sale in 2011-02-24. Early models include 1.4 TFSI (122PS) Ambition/Attraction. A1 Sport (185PS) was added in August 2011.

The car is aimed mostly at young, affluent urban buyers.

A1 Sportback (2012-)

The five-door version of Audi A1, called "Sportback" by Audi, was unveiled in 2011 Tokyo Motor Show.

Equipment

The A1 uses a MacPherson strut front and torsion beam rear suspension.

In the UK, the A1 trim levels are SE, Sport and S line. SE is the base specification, while Sport and S line models also have sport seats, sports suspension and larger wheels, amongst other features.

Engines

Petrol engines
Model	Type	Power, Torque @rpm	0–100 km/h (s)	Top speed	Transmission	CO2 emission (g/km)	Years
A1 1.2 TFSI	1,197 cc (73.0 cu in) I4 turbo (CBZA)	86 PS (63 kW; 85 hp) @4800, 160 Nm (118 lbft) @1500–3500	11.7	180 km/h (110 mph)	5-speed manual	118	2010–
A1 1.4 TFSI (122PS)	1,390 cc (85 cu in) I4 turbo (CAXA)	122 PS (90 kW; 120 hp) @5000, 200 Nm (148 lbft) @1500–4000	8.9	203 km/h (126 mph)	6-speed manual 7-speed S tronic (optional)	124 122	2010–
A1 1.4 TFSI cylinder on demand (140PS)	1,390 cc (85 cu in) I4 turbo (CPTA)	140 PS (103 kW; 138 hp) @5000 250 Nm (184 lbft) @1500–3500	8.0	211 km/h (131 mph)	7-speed S tronic	109	2013–
A1 1.4 TFSI (185PS)	1,390 cc (85 cu in) I4 supercharged turbo (CAVG)	185 PS (136 kW; 182 hp) @6200, 250 Nm (184 lbft) @2000–4500	6.9	227 km/h (141 mph)	7-speed S tronic	139	2011–
A1 quattro (256PS)	1,984 cc (121.1 cu in) I4 turbo	256 PS (188 kW; 252 hp) @6000, 350 Nm  (258 lbft) @2500–4500	5.7	245 km/h (152 mph)	6-speed manual		2012

Diesel engines
Model	Type	Power, Torque @rpm	0–100 km/h (s)	Top speed	Transmission	CO2 emission (g/km)	Years
1.6 TDI (90PS)	1,598 cc (97.5 cu in) I4 turbo (CAYB)	90 PS (66 kW; 89 hp) @4200, 230 Nm (170 lbft) @1500–2500	11.6	182 km/h (113 mph)	5-speed manual	99
1.6 TDI (105PS)	1,598 cc (97.5 cu in) I4 turbo (CAYC)	105 PS (77 kW; 104 hp) @4400, 250 Nm (184 lbft) @1500–2500	10.5	190 km/h (120 mph)	5-speed manual	99	2010–
2.0 TDI (143PS)	1,968 cc (120.1 cu in) I4 turbo (CFHD)	143 PS (105 kW; 141 hp) @4200, 320 Nm (236 lbft) @1750–2500	8.2	217 km/h (135 mph)	6-speed manual	108	2011–

All engines will include a start-stop system and energy recuperation system except the versions with the 185 HP 1.4 TFSI and the S-Tronic version of the 1.6 TDI with 90 HP.

1.4 TFSI (122PS) was sold as 30 TFSI in China.

The production version of the A1 quattro was tested by Autocar magazine on MIRA's wet handling track alongside a Nissan GT-R; the A1 recorded lap time over five seconds faster than the GT-R. Autocar called the test a "...giant-killing result".

Transmissions

Model	Years	Types
A1 1.2 TFSI (86PS)	2010–	5-speed manual
A1 1.4 TFSI (122PS)	2010–	6-speed manual, 7-speed S tronic
A1 1.4 TFSI cylinder on demand (140PS)	2013–	6-speed manual, 7-speed S tronic
A1 1.4 TFSI (185PS)	2010–	7-speed S tronic
A1 quattro (256PS)	2012–	6-speed manual
A1 1.6 TDI (90PS)	2011–	5-speed manual, 7-speed S tronic
A1 1.6 TDI (105PS)	2010–	5-speed manual
A1 2.0 TDI (143PS)	2011–	6-speed manual

Safety

EuroNCAP tested Audi A1, Supermini 3-door Hatchback with front airbags, side airbags, seatbelt pretensioners and load limiters as standard and scored it accordingly:

Euro NCAP test results
Audi A1 LHD, 3-door Hatchback (2010)
Test	Points	%
Overall:
Adult occupant:	32	90%
Child occupant:	39	79%
Pedestrian:	18	49%
Safety assist:	6	86%

Production

The A1 is produced at Audi's Belgian factory in Forest, near Brussels. The A1 is based on the Volkswagen Group PQ25 platform, the same platform used in the SEAT Ibiza Mk4 and the VW Polo Mk5, and in its development Audi has collaborated with SEAT.

A version of 2011 Audi A1 painted by Damien Hirst was sold for £350,000.

As of 23 June 2011, the 100,000th A1 was produced at Audi Brussels plant.

Limited editions

A1 motto vehicles (2010)

A1 "competition kit" (Amalfi White) with 1.6 TDI engine, A1 "Follow Me" (Citrus Yellow) with 1.4 TFSI engine, A1 "Wasserwacht" (Suzuka Gray) with 1.4 TFSI engine, A1 "FC Bayern" (Misano Red) with 1.6 TDI engine, A1 "Pickerljäger" (Ibis White) with 1.6 TDI engine, A1 "Fashion" (Aubergine) with 1.6 TDI engine, A1 "Hot Rod" (Daytona Gray) with 1.4 TFSI were unveiled in Wörthersee Tour 2010.

A1 e-tron concept (2010)

The A1 e-tron is a series plug-in hybrid (PHEV), with UQM PowerPhase Select 125 electric motor and controller rated 45 kW (61 PS; 60 bhp) continuous output and peak output of 75 kW (102 PS; 101 bhp). A fully charged 12 kWh lithium-ion battery gives a maximum range of 50 kilometres (31 mi), after which a 254 cc Wankel engine is used to power a 15 kW (20 PS; 20 bhp) generator with a 12 L (2.6 imp gal; 3.2 US gal) fuel tank. This is estimated to provide an additional range of 200 km (124 mi). The company claims the car weighs 1,190 kg (2,620 lb), can reach 100 km/h (62 mph) in 10.2 seconds and a maximum speed of 129 km/h (80 mph).

The vehicle was unveiled in 2010 Geneva Motor Show, followed by 2012 Taipei Motor Show.

A1 e-tron

A field testing programme of twenty A1 e-tron vehicles began in Munich in late 2010.

In June 2012, the UK's Car Magazine reported that Audi had put the production version of the A1 e-tron on hold indefinitely in order to slim down its future electric vehicles plan. It was reported that, according to the director of e-mobility and sustainability strategy at Audi of America, the A1 e-tron had never been scheduled for production.

In March 2013, at the New York Auto Show, Audi announced it will be expanding the testing of its A1 E-tron outside of Munich to other regions of Germany.

A1 Competition Line, Contrast Edition (2011-)

Available in A1 1.4 TFSI (122PS) and 1.6 TDI (105PS), A1 Competition Line is based on Sport trim (Sports seats, a leather multifunction steering wheel, Driver's Information System) for the UK market, inspired by the famous models from Audi's motorsport heritage, such as the legendary Audi quattro rally car. It included 18-inch 'Polygon' design alloy wheels, exterior styling package (front spoiler, double-blade roof spoiler, side skirts, rear diffuser in gloss black, stainless steel tailpipe trims), roof line, shoulder line with 'Audi Sport' lettering, number '1' on the bonnet and doors, boot lid, front spoiler lip, side skirts, wheel arch; surrounds and double-blade roof spoiler, rear sills with Audi rings, centre console trim, door handles, floor mats, rear-view mirror trim (not available with auto-dimming mirror), air vent sleeves in high gloss white.

Contrast Edition is based on Sport trim (Sports seats, a leather multifunction steering wheel, Driver's Information System) for the UK market, with 17-inch '5-arm' design alloy wheels, exterior styling package (front spoiler lip, double-blade roof spoiler, side skirts, rear diffuser in gloss black, stainless steel tailpipe trims), roof contrast line, matching contrast on front spoiler lip, side skirts and double-blade roof spoiler.

A1 Contrast Edition went on sale in summer 2011.

A1 clubsport quattro (2011)

It is a version of Audi A1 with a modified version of the Audi RS 3's 2.5 TFSI engine rated 503 PS (370 kW) @2500–5300 rpm and 660 Nm (486.80 lbft), tailpipe located on the left flank in front of the rear wheel, six-speed manual transmission and quattro permanent all-wheel drive from Audi TT RS, 255/30 low-profile tires, 19-inch alloy wheels with unique turbine design, ventilated carbon fiber-ceramic front brake discs with six-piston calipers, rear steel brake discs, Glacier White matt body colour, roof arch in high-gloss black, carbon fiber-reinforced polymer roof, four rings at the front of the car in solid aluminum, single-frame radiator grille with black honeycomb design, headlights with matted clasps with a red 'wing', air outlets in the hood, front fenders and doors and the rear side panels widened by 60 mm (2.36 in) in horizontal "blister" edges (from Audi Ur-quattro), trim strips on the sills are made of exposed CFRP, side mirrors in Audi R8 design, roof spoiler with a double wing, darkly toned rear lights, single closed rear diffuser, rear seat replaced by a crossbar, weight-optimized starter battery in the rear below the two storage compartments, removal of infotainment system and MMI monitor and loudspeaker, CFRP bucket seats from Audi R8 GT, red four-point seat belts, dark gray interior, matt-finished CFRP at the walls in the rear section of the car, the tubes of the air vents and the "stern of the yacht" in the lower section of the center console; CFRP open-spoked sport steering wheel upholstered in leather, rocker switches on the center console replace switches on the control stalk and in the door panels, 3 additional instruments indicate the oil pressure, boost pressure and electrical system voltage; center console and seats covered in fine leather upholstery with tone-on-tone stitching, selector lever is made of aluminum, caps of the pedals and the surface of the footrest made of stainless steel, red loops replacing the handles on the doors, the glove box and the covers of the storage compartments. This car is capable of 0 to 100 km/h (0 to 62 mph) acceleration in 3.7 seconds.

The vehicle was unveiled in Wörthersee Tour 2011.

Parts shown in Audi A1 clubsport quattro were sold as part of the accessories program for the A1 family, with adhesive film decals in the contrasting colors Amalfi White, Ice Silver, metallic and Daytona Gray, pearl effect for the vehicles' shoulders available immediately. Other options included union square lifestyle kit (exterior decals and design elements for the interior, both with a diamond pattern), roof spoiler competition kit. The union square lifestyle kit are painted either in the body color or in a contrasting color.

2012 Audi A1 Contrast Edition, Black Edition (2011-)

A1 Contrast Edition is available for all engines in the A1 Sport range except 1.4 TFSI 185PS for the UK market, with contrasting colour for the roof line and aerodynamic body styling elements (optional double-blade roof spoiler in a contrasting colour), 17-inch 'five-arm' design bi-colour alloy wheels.

UK version of A1 Black Edition is a version of A1 1.4 TFSI (185PS) S line and 2.0 TDI (143PS) S line with black styling treatment for the single frame grille surround and number plate holder, dark tinted rear privacy glass, 18-inch five-arm rotor design alloy wheels in a titanium finish, Xenon Plus headlights with LED daytime-running lights, full electronic climate control 180-watt Audi Sound System speaker upgrade.

Taiwan version of A1 Black Edition is a limited (40 units) version of A1 Ambition with high gloss front fascia with black fog lamp shade, 17-inch 5-spoke aluminium wheels, turbine design air conditioning vent sleeves in aluminium.

A1 Samurai Blue (2011-12)

The A1 Samurai Blue is a Japanese special edition model based on the 1.4 TFSI (122PS) 3-door unveiled in 2011 Tokyo Motor Show. It is inspired by the Japanese national soccer team, with red 18-inch wheels with exclusive polygonal design, black interior equipment with contrasting stitching in blue, corresponding colour accents for air vent nozzles, inlays, center console and floor mats; sports suspension. Part of the profit will be donated for Japan Football Association revival fund. A further 111 models were released in 2012.

A1 quattro (2012-)

It is a limited (333 units) version of Audi A1 with 2.0 TFSI engine rated 256 PS (188 kW) @6000rpm and 350 Nm (258.15 lbft) @2500-4500rpm, six-speed transmission, electronic differential lock, 8.0Jx18 Glacier White cast alloy wheels in exclusive turbine design, 225/35-series tires, 312 mm (12.28 in) diameter front brake discs, black calipers, ESP stabilization program with a sport mode, Glacier White metallic body colour, roof in high-gloss black, frame and grate of the single-frame grille in high-gloss black, curved bars in the headlights – the wings – in red, grille, roof arch and the rear hatch with quattro badges; tinted rear windows, black rear hatch and diffuser, tinted LED rear lights, exhaust system with two polished dual tailpipes on the left and the right, black interior, seats and armrests on the doors are in Silk Nappa leather with contrasting red seams, front S sport seats with bolsters, multi-way adjustment, integrated head restraints and a quattro badge on the backrest covers; lower section of the center console in high-gloss black, footrest and the pedal caps made of brushed stainless steel, red seams floor mat frame, door sill trims with A1 quattro badges, instrument cluster with white needles, red tachometer, quattro logo, color display for the driver information system; leather-wrapped flat bottom multifunction sport steering wheel with contrasting red stitching and the car's serial number, shift lever knob made of aluminum, control elements with aluminum-look finish.

The vehicle went on sale in the second half of 2012.

A1 amplified, amplified plus, amplified advanced (2012-)

They are versions of A1 and A1 Sportback based on the Ambition line, which is available for all engine versions of both models. The models combine exclusive optional features from Audi, quattro GmbH and Audi Genuine Accessories. The amplified red line and amplified white are in Misano Red pearl and Glacier White metallic body colours respectively.

The amplified model includes high-gloss black roof line, S line roof spoiler, exterior mirror housings and single-frame grille; 17-inch alloy wheels in five-arm design with black inserts, a matt transparent film for the engine hood, roof and rear hatch; air vent sleeves in the body color, black sport seats with stitching in Parade Red (amplified red) or Rock Gray (amplified white), floor mats with piping in matching colors.

The amplified plus model is base on amplified, with black headliner, an LED interior light package, a color coordinated ignition key, center console and interior mirror housing in body color, stainless steel caps for the pedals and foot rest, aerodynamics competition kit in body color, LED taillights, high-gloss black diffuser insert integrating two matt black tailpipes on the left side (one tailpipe for engines up to 77 kW).

The amplified advanced model (available for A1 models with over 90 kW of engine power) is based on amplified and amplified plus, with S line sport package interior (S sport seats with black upholstery in Silk Nappa leather and contrasting stitching in Parade Red or Dark Silver, seat back shells in high-gloss Misano Red or Glacier White), matching finish on the floor mats, dark tinted glass at the rear, add-on parts from the aerodynamics competition kit and the large roof wing in high-gloss black, Xenon plus headlights, matt black 18-inch wheels in five-arm 'Rotor' design.

Early models include A1 amplified red edition models, followed by amplified white versions shortly afterwards.

A1 e-tron German Olympic team car (2012)

It is a version of A1 e-tron with German Olympic team colour scheme and decor, 20-spoke wheels.

The vehicle was unveiled in London 2012 Summer Olympics and was used in 2012 London Olympic Games as shuttles between German House and MS Deutschland cruise ship.

A1 Competition Line exterior styling packages (2012-)

The A1 Competition Line exterior styling packages are based on the limited A1 Competition Line, available for the UK market. Competition Line plus exterior styling package is based on the A1 3-door, with foils with striking colouring on shoulder line with 'Audi Sport' lettering, wheel arch surrounds, roof line, boot lid with Audi chrome rings, Audi rings for side sills and Number '1' on the bonnet and doors.

A1 Huffer Edition (2013-)

It is a limited (15 units) version of A1 Sport Plus for New Zealand market, produced in association with Huffer clothing company. It included 1.4 TFSI (185PS) engine, choice of 3 body colours (black, red with black roof, white with black roof), racing-style bucket seats, interior fabrics in sprint cloth and black leather, suede-covered steering wheel, handbrake and gear selector; brushed aluminium inlays, MMI navigation system.

The vehicle went on sale in January 2013.

A1 China Limited Edition (2013-)

A1 China Limited Edition is a limited (500 units) version of Audi A1 30 TFSI Ego and A1 30 TFSI Ego plus for China market, with 1.4 TFSI (122PS) engine, 7-speed S tronic transmission, electronic anti-theft system, optional MMI Navigation plus with 20G hard disk space and simple voice input system, S line sporty chassis, sparkling red/white/gold three theme colors, 17-inch 5-spoke red/silver wheels, highlighted spraying red decorative trim for air vents, the central control board, inside rear-view mirror, door handles and other details are all decorated with Chinese elements. A1 30 TFSI Ego plus adds leather seats, tire pressure monitor, automatic air conditioner with rain sensor, Audi audio system, Bluetooth/Audi audio system connector, rain sensor for automatic anti-glare rear view mirror, xenon bulb with headlamp cleaner and LED tail lamps over A1 30 TFSI Ego.

A1 Sportback Urban Style Limited (2013-)

Audi A1 Sportback Urban Style Limited (model DBA-8XCAX) is a limited (200 units) version of right hand drive Audi A1 Sportback 1.4 TFSI (122PS) with 7-speed S tronic transmission for Japan market, with bi-xenon package (bi-xenon headlight, automatic headlight range control, headlight washer, rear LED combination lamp), exclusive brilliant black grille, exclusive brilliant black contrast roof, S-line roof spoiler in exclusive brilliant black, brilliant black door mirror cover, exclusive decorative film, air conditioning vent sleeve in exclusive glacier white, exclusive sport seat in Herzklopfen cloth upholstery in black with rock grey stitching, advance door key with body colour cover (glacier white), exclusive floor mat with grey piping and white stitching, exclusive 5-arm design 7.5Jx17-inch aluminium wheel with inner rim in high gloss black, 215/40R17 tires.

The vehicle went on sale in 2013-05-08.

A1 Sportback 'S line Competition' Limited Edition (2013-)

It is a limited (200 units) version of Audi A1 Sportback S line for Australia market, with 1.4 TFSI (122PS) engine, S tronic transmission, 17-inch alloy wheels in part-polished 5-spoke V design, front fog lights, LED tail lights, black exterior styling package, contrasting roof and roof arch, interior air vents in body colour, Audi parking system (rear), choice of 4 body colours (metallic colours Glacier White and Ice Silver, pearl effect colours Misano Red and Phantom Black).

A1 Sportback Lifestyle, A1 Competition Legends (2013-)

A1 Sportback Lifestyle (時尚限量版) is a limited (76 units) version of Audi A1 Sportback 1.4 TFSI with 7-speed S tronic transmission for Taiwan market, with stainless steel pedal, Lifestyle series floor mat, instrument panel black leather upholstery with white stitching (including steering wheel, hand brake, shifter knob), Lifestyle series centre console veneer, Audi exclusive aluminium alloy air conditioning vent sleeves, high gloss black side mirror cover.

A1 Competition Legends (傳奇競速限量版) is a limited (4 units) version of Audi A1 1.4 TFSI 7-speed S tronic transmission for Taiwan market, with stainless steel pedal, Legends series floor mat, Legends series leather shifter, Legends series hand brake cover, Legends series leather-wrapped steering wheel, Legends series centre console veneer, Legends series inner door veneer, Legends series air conditioning vent veneer, Audi Sport body decor.

A1 S line Style Edition, Black Edition (2013-)

Available for A1 and A1 Sportback (1.2 TFSI 86PS, 1.4 TFSI 122PS and 1.6 TDI 105 PS), they are versions of A1 S line for the UK market, with choice of 4 body colours (Ice Silver, Phantom Black, Misano Red or Glacier White colour) with metallic or pearl-effect paint finishes, gloss black finish (3-door) or fully gloss black (Sportback) contrasting roof line, gloss black door mirror housings, xenon headlamps with distinctive LED daytime running lights, Black styling package (a gloss finish for the single frame front grille surround, a matt black finish for the grille, fog light surrounds and number plate holder), 17-inch 'five V-spoke' or no-cost optional 'five-arm' design alloy wheels with a bi-colour finish, interior air vents sleeves in in body colour (gloss black for Ice Silver and Phantom Black body colour car), part-leather sports seats, three-spoke S line sports steering wheel.

Black Edition (available for 1.4 TFSI cylinder on demand, 1.4 TFSI (185PS), 2.0 TDI (143PS)) is based on S line trim level, with 18-inch titanium finish alloy wheels, 180-watt Audi sound system, privacy glass and electronic climate control.

A1 urban racer limited, A1 Sportback admired limited (2013-)

A1 urban racer limited (model ABA-8XCTH) is a limited (150 units) version of right hand drive A1 1.4 TFSI 3-door for Japan market, with increased engine power to 185 PS (136 kW) @6200rpm and 250 Nm (184.39 lbft) @2000-4500rpm via supercharger, 7-speed S tronic transmission, matt black single frame grille, bi-xenon package, contrast roof, mirror housing in contrast roof colour, S-line roof spoiler, 18-inch aluminium wheel with exclusive 5-spoke design, black interior, S-line sports seat or leather-wrapped 3-spoke multifunction sport steering wheel with paddle shifter, checker black design floor mat, MMI 3G+navigation, choice of 4 body colours (Daytona Grey, Glacier White, Misano Red, Phantom Black).

A1 Sportback admired limited (model DBA-8XCAX) is a limited (500 units) version of right hand drive A1 1.4 TFSI (122PS) Sportback for Japan market, 7-speed S tronic transmission, with matt black single frame grille, S-line front bumper and roof spoiler, bi-xenon package, contrast roof, black door mirror housing, 17-inch aluminium wheel, checker black design floor mat, body colour air conditioning outlet, accented coloured sleeve, MMI 3G+navigation, choice of 4 body colours (Ice Silver, Glacier White, Misano Red, Phantom Black).

The vehicles went on sale on 29 October 2013.

A1 competition kits (2010-)

The A1 competition kits include adhesive filmdecals, vibrant paint finishes, exterior add-on parts, and a matching interior, available under the Audi Genuine Accessories (AOZ) program.

The 'competition kit Aerodynamic' includes a front spoiler lip, side sills, rear diffuser and – depending on the vehicle configuration – sport exhaust tips. Customers can also order a roof spoiler for the A1.

The 'competition kit legends interior plus' includes Amalfi White body colour, front spoiler lip and rear diffuser in Begonia Red, legends graphics with gloss-black Number 1 on the hood and the doors, decorative bezels for the rearview mirror, air vents, door pull handles, center console; black cloth floor mats with Begonia Red, Stone Gray and Gray Brown strips; color accent on the leather sport steering wheel, gear shift lever and parking brake lever.

The kits were available upon the vehicles' market launch.

Competition kit R18 (2013-)

Competition kit R18 is based on the look of Audi R18 e-tron quattro race car and has been reinterpreted for the Audi A1 as competition kit R18 gray and R18 red. A version of Audi A1 with competition kit R18 was unveiled in Wörthersee Tour 2013.

Motorsports

A1 e-tron won 2011 Silvretta Electric Car Rally.

Awards

The Audi A1 1.4 TFSI Sport was awarded "Car of the Year 2011" by the British What Car? magazine.

Marketing

As part of Audi A1 launch, Justin Timberlake became an Audi brand ambassador starting in 2010.

As part of Audi A1 launch, Audi Space became available for PlayStation Home, including a virtual Audi A1 showroom in 2010-02-11.

As part of Audi A1 launch, a free iPhone and iPod Touch rhythm driving game called 'Audi A1 Beat Driver' was released on 2010-04-19. The games features an international high score list, option for subscribing to a newsletter with the latest news and information about Audi A1, and nine different rock songs ("Accelerate" by Torpedo, "I'm A Rope" by Tommy Sparks, "Strength in Numbers" by The Music, "Farewell to the Fairground" by White Lies, "Gold Guns Girls" by Metric, "1989" by The Rakes, "Bulletproof" by La Roux, "Digital Age" by The Fall and "Want U" by Lo-Fi-Fnk). The updated iPhone & iPod touch version includes 8 new music tracks ("Gimme Sympathy" by Metric, "I'm Not Your Toy – Jack Beats Remix" by La Roux, "Love Affair Strapped in Electric Chair" by Torpedo, "Suburbia" by Spleen United, "Death" by White Lies, "Where I Belong (Life Is A Festival)" by Don Diablo, "Earthquake threat" by Torpedo, "A Funny Thing (Dan Grech Final Mix)" by Penguin Prison). iPad version includes 2 more new songs for total of 19 songs ("Self Machine" by I Blame Coco, "City Limits" by I Am Giant). The game was produced by Veemee.

Veemee produced Audi S1 Sledge video game for PlayStation 3, available via PlayStation Home. Updated version includes multiplayer support where player can race six players at one time with voice communication. Audi S1 sledge was designed by Miroslaw Leczek.

The Audi A1 has been promoted using a viral internet video release entitled "The Next Big Thing". The campaign stars Justin Timberlake and is comparable to the BMW film series "The Hire". Six episodes have been created and are available to view online. Each episode is around three minutes long, and shorter versions are featuring as television advertisements worldwide.

As part of Audi A1 launch in Taiwan, Ethan Juan became the Audi's Taiwan brand ambassador in 2011. As part of the deal, Audi supplied Juan Audi S4 as transport for 1 year.

As part of Audi A1 clubsport quattro premiere at Wörthersee Tour 2011 and Need for Speed World reaching 5 million registered users, the vehicle could be driven in Need for Speed World as a free in-game rental car between 2011-06-01 and 2011-06-04. The in-game vehicle was subsequently made available by using a redeem code as part of the game's 30 million registrations celebration. An updated version, called Audi A1 clubsport quattro Speed Edition, was available for 20 Audi Retweet contest winners hosted by Twitter between 2011-06-21 and 2011-06-26.

Philipp und Keuntje GmbH and Everybody All Together produced Audi A1 eCatalogue for Apple iPad, which allows the viewer to change the color of the car on almost every page, and included a 3D driving simulation.

As part of A1 Sportback Urban Style Limited launch in Japan, an Audi A1 present campaign was held between 2013-06-07 and 2013-07-31, where an A1 Sportback Urban Style Limited was given away as A-prize.

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Last updated on 27 August 2015 at 22:30.


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